Strolling into The Lure on game night is something else. The buzz hits you immediately. Locals are lounging around, some throwing down sushi rolls while others huddle over beers, all eyes glued to the giant screens flashing the latest NFL action. With a solid 4.4-star rating from over 2,700 reviews, it’s clear this place knows how to keep the crowd happy.
Seating & Layout
The layout’s casual, with a mix of high-top tables and cushy booths. You can find a good seat pretty much anywhere, but if you’re eyeing a prime view of the game, get there early. The bar stretches across the back, offering easy access to drinks while you settle in for the long haul.
Atmosphere & Vibe
This isn’t your stuffy sushi spot. It’s lively, sometimes downright raucous. Regulars banter with the staff, and servers hustle with plates of sushi and pints of craft beer. The décor leans into a modern aesthetic but doesn’t overdo it — the focus here is on the food and the game. You can hear cheers erupting during pivotal moments, and the shared excitement is infectious. It’s that perfect blend of sushi bar charm meeting sports bar camaraderie.
What is the address of The Lure?
The Lure is located at 661 Central Ave, St. Petersburg.
What are the opening hours of The Lure?
Hours may vary, especially on game days. It’s best to call The Lure directly or check Google Maps for up-to-date hours.
Are there other sports bars near The Lure?
Yes, St. Petersburg has several sports bars — check our St. Petersburg guide for more options.
Can I book a table at The Lure for game day?
It’s recommended to call ahead to reserve a spot, especially for big games.
